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Understanding Broadcast Ratings (August 1978) Broadcast Rating Council
Understanding Broadcast Ratings (August 1978) Broadcast Rating Council
Understanding Broadcast Ratings (August 1978) Broadcast Rating Council

Understanding Broadcast Ratings (August 1978) Broadcast Rating Council

$ 1.05

Availability: 63 in stock
  • Condition: Good
  • Country/Region of Manufacture: United States

    Description

    Understanding Broadcast Ratings
    Copyright 1978
    Foreward by High M. Beville, Jr., Executive Director
    Broadcast Rating Council
    28 pages; two pages have light pencil marks (one underline, one bracket)
    Contents
    Foreward
    Guiding Billion
    What are Ratings?
    Rating Methodologies
    Potential Bias and Variability
    Uses of Ratings
    Industry Responsibility
    Appendix